Executive Function Coaching
Become the CEO of Your Own Life
The Business of Me™ helps you turn chosen values into executive skills, repeated action, lasting habits, and a refined identity.
The Problem of Drift
Most people know what matters to them, but few act on it consistently. There is a visible gap between intentions and reality—a drift that separates chosen values from daily habits. Closing this gap is the foundation of self-leadership and identity development.
“The goal is not perfection. The goal is reducing the distance between what you say matters and how you actually live.”
The CEO Philosophy
Someone or something will occupy the CEO chair. Your values, your fears, your habits, your peers, your emotions, or the algorithm. The Business of Me™ reclaim's your authority by turning chosen values into executive action.
The Developmental Pathway
Values
The foundation of every decision and action you take.
Executive Skills
The mental tools needed to turn intentions into action plans.
Behaviors
Specific actions performed in alignment with core principles.
Habits
Consistent actions that become automated and effortless.
Character
The sum of your habits defining your reputational integrity.
Identity
The core belief of 'The Business of Me™' and your true worth.
Outcomes
The tangible results of a structured, values-led life.
Behavior Operating System
01
Choose
Initiate the cycle by identifying a core value to drive your behavior.
02
Plan
Bridge to action by mapping the specific logistics for your day.
03
Cue
Prime your environment to automatically trigger the chosen plan.
04
Act
Convert that momentum into focused execution of the behavior.
05
Record
Secure the win by logging immediate evidence of the completed act.
06
Reflect
Extract data from the event to inform your next executive decision.
07
Adjust
Optimize the system by refining strategies based on your reflection.
08
Repeat
Lock in the loop to turn individual efforts into a permanent identity.
Identity Isn't Built
in One Place:
The Four Domains of Self-Leadership™
The Business of Me™ system applied to every critical domain of your identity development.
Our CEOs don't compartmentalize their values.
They live them personally.
They practice them in their families.
They apply them intellectually.
They demonstrate them in their communities.
Build the daily habits that strengthen your body, mind, emotions, and discipline.
Personal
Practice the values that shape trust, communication, and leadership at home.
Family
Values
Community
Leadership roles, professional presence, and societal evidence.
Academic/Work
Intellectual strategy, executive planning, and discipline.
Download the Business of Me™ Life Alignment Planner and begin aligning your values with your daily decisions.
Designed For
Parents & Youth
Bridging the gap between family values and daily executive functioning through structured coaching.
Emerging Adults
Empowering independence with values-to-action systems that build enduring identity and agency.
Schools & Orgs
Integrating self-leadership frameworks and executive functioning skills into educational environments.
Workforce Programs
Elevating early-career excellence by embedding character and personal accountability into employee development.
Keynotes & Events
High-impact keynote experiences for youth conferences and leadership summits focusing on developmental pathways.
The Systems of Self-Leadership
Choose the intensity of your developmental journey. From entry-level evidence building to high-access platinum coaching.
Expo Experience
$97
Build evidence. Stop collecting inspiration. One-time entry offer includes values identification and a 30-day Values-to-Action challenge.
The Business of Me is an educational and developmental coaching service. It is not psychotherapy, clinical assessment, crisis intervention, or medical treatment. Participation does not establish a therapist-client relationship. Participants under age 18 require parent or legal-guardian consent and youth assent.
Foundations
$129/mo
Build consistency. Continuous habit architecture. Access to digital resources and monthly alignment check-ins for emerging adults and youth.
Executive Coaching
$349/mo
Build transformation. Personalized self-leadership strategy. Bi-weekly coaching sessions with strict progress tracking and behavioral reflection loops.
Platinum Tier
$749/mo
Build legacy. High-intensity executive integration. 24/7 priority access, family strategic sessions, and deep identity architecture for high-level outcomes.
Lawrence Gardiner, MA
I believe the greatest gap in life isn't between talent and success. It's between intention and action. Lawrence Gardiner, MA, LIMHP, is the founder of The CEO Initiative and creator of The Business of Me™. As a licensed mental-health professional and youth-development strategist, Lawrence combines clinical insight with executive-function expertise to help the next generation master self-leadership. Author of 'Up the Game', he is a dedicated coach and keynote speaker focused on closing the gap between intention and action.
The Business of Me is an educational and developmental coaching service. It is not psychotherapy, clinical assessment, crisis intervention, or medical treatment. Participation does not establish a therapist-client relationship.
UP THE GAME
The 5Cs Framework
Up The Game™ is more than a book. It is a transformational guide that challenges conventional personal development and equips you with practical tools to align your values, strengthen your character, and intentionally shape the person you are becoming. This is not about temporary motivation. It is about lasting transformation.
Leverage your natural strengths to create sustainable success
Cultivate resilience, even when the world is falling apart
Anchor yourself to values that drive long-term growth
Identity development architecture
Lead with compassion, clarity, and conviction—in work and in life
Up The Game is a workbook for people ready to do the deep work. It's full of science-backed tools, reflection prompts, strength mapping frameworks, and powerful visuals that bridge psychology, purpose, and personal transformation.
IMPACT & INFLUENCE
KEYNOTE SPEAKING
Strategic leadership insights on values-to-action for national youth conferences and organizations.
SCHOOL WORKSHOPS
Interactive student sessions built to operationalize executive function skills and self-leadership habits.
Community Partnerships
Developing non-clinical youth growth programs through community ventures and organizational partnerships.